Released on: May 5, 2008, 10:28 am

Press Release Author: Johanne Lauchman

Industry: Real Estate

Press Release Summary: 11:00am . Saturday, May 31st!

Henscratch Farms
Winery, Vineyard, Country Store, Ice Cream Shop, and More!

Lake Placid, FL

Hospitality Property - 30 Acre Land Tract

Press Release Body: Wednesday, April 30, 2008
News Release
United Country - Oglesby and Company Auctioneers
215 E Main Street, Bartow, Florida 33830
Phone 863-533-7900
e-mail info@OglesbyAuctioneers.com


Henscratch Farms Will Be Sold to the Last and Highest Bidder

Johanne Lauchman owner of Henscratch Farms Vineyard & Winery announced Wednesday
that she has placed the Lake Placid landmark in the hands of a marketing and auction
firm from Bartow, FL to be sold on May 31, 2008 to the last and highest bidder.
.
The decision came on the heels of an award winning season for the wines produced on
the farm. In February Henscratch received medals for both "BEST FLORIDA RED" and
"BEST FLORIDA WHITE" at the International Wine and Grape Juice Competition in Tampa,
and then claimed the "BEST OF SHOW" title for their Country White. It was the first
time in the history of the competition that a southern native scuppernong was
awarded that status, or that the same winery claimed both red and white titles.

Lauchman planted 10 acres of muscadine and scuppernong grapes on her 30 acre farm in
1999 after attending a grower's workshop co-sponsored by the Highlands Grape Growers
Association and the county's Agriculture Extension Service. The country store and
winery are in their 5th season. The Henscratch property is one of fourteen wineries
in the state operating under the Certified Florida Farm Wineries Program. In her
service to the industry she served as President of the Highlands Grape Growers for
four years, vice president of The Florida Grape Growers and as an annual presenter
at Ag-Venture, a third grade education program. She hopes to still serve in a
marketing capacity with the state association.

"I have other things I'd like to do with my time and my resources" said Lauchman. "
My husband retired 18 months ago, and would like me to do the same, so I'm taking my
chips off the table. I've always been a start up gal. This is my fourth business. I
don't believe I'll be at a loss for projects or employment, but don't tell my
husband!"

According to the National Auctioneers Association (NAA) the purpose of an auction is
to bring informed and motivated buyers to contract at the highest and best dollar
value for their property. Auctions are commonplace throughout the country in the
agricultural and commercial arenas. A live auction provides a seller an effective
and efficient means of selling real estate. An auction is, in fact, the most fair
and accurate determination of value, regardless of property type. The seller knows
on what day his property will be sold, and under what set of terms & conditions.
Based on the principle of the time-value of money, an auction will usually net a
greater return on the investment for the seller when compared to a traditional
listing & subsequent sale. A dollar realized today is worth more than if acquired on
a future date. WHEN THE GAVEL FALLS, IT\'S BOTH BUYERS AND SELLERS WHO WIN AT
AUCTIONS.

Growing public acceptance and enthusiasm for the benefits to both the buyer and the
seller at live auction is a leading factor in the reported 5.3 % industry growth in
2007 translating into $ 270 billion in goods and services trading ownership.
Automobile auctions are the largest segment of the auction industry with over $87.3
billion in vehicles sold in 2007, followed by agribusiness real estate, valued at
$25.9 billion. The auction method of marketing is becoming more prevalent in the
sale of residential real estate as well. Sales rose 10.1 % in 2007 to reach $16.9
billion. Other categories typically exchanged in the live auction arena include art
& antiques, machinery, and charity auctions.

United Country - Oglesby and Company Auctioneers of Bartow, Florida will market and
produce the event for Henscratch Farms. As a member of the United Country Auction
Services Group, Oglesby and Company Auctioneers is a partner in the Nation's largest
integrated organization of auctioneers & real estate professionals. Scott Oglesby
logged over 65,000 miles of auction travel throughout the country and abroad last
year. He is also a graduate of the National Auctioneers Association's "Accredited
Auctioneer, Real Estate" (AARE) program. Interested bidders for this project or
other live auction events may contact the firm at 800-533-1135 or visit
www.OglesbyAuctioneers.com or www.UCAuctionServices.com for more information.




Web Site: http://www.oglesbyauctioneers.com

Contact Details: Oglesby & Co. Auctioneers
215 E. Main St.
Bartow, FL 33830
(863)533-7900
(800)533-1135
Jennifer.Fortson@oglesbyauctioneers.com